Designer: 5.5 Designers
Designers : Jean-Sébastien Blanc et Claire Renard
Company / Editor: LaCie

Date of design: 03/2008
Launch date : 12/2008

Protections : No

Weight: 0,013 kg
Length: 57 mm
Width: 24mm
Height: 3 mm

Indicative sale price per unit: 19,90 € (incl. VAT)

LaCie is a global market leader in the manufacture of hard drives and CD writers etc.

5.5 designers is a research and design consultancy firm.

USB keys have invaded our daily lives and are can be found in several different forms. In order to reconcile this object with its image, the 5.5 designers decided to concentrate on its name and suggested a USB key in the shape of… a key: the key-key!
This USB key is shaped like a house key, is strong and resistant thanks to its steel case, and its connectors fear neither water nor dust. This key will enable LaCie to attack the USB key market with a product that is both mass-market and popular but with a strong design aspect. It fits perfectly onto a bunch of keys.

When design steps into action: an obvious idea but someone had to come up with it, and perhaps that is what a designer is for: to think of objects that make us wonder why no-one thought of it before!


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