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“Design Observeur”
Inaugurated in 1999 by the APCI (Agency for the Promotion of Industrial Creation), the Design Observeur is an annual exhibition that aims to highlight and reward a selection of the best creations resulting from the collaboration between companies and designers.
Objectives
- To illustrate to companies in all spheres that design today represents an indispensable differentiating factor in international competition.
- To increase public awareness of the right to design, whatever the individual’s purchasing power or physical, economic, social and cultural capacities.
- To guarantee the promotion of French industrial creation both in France and abroad.
The Design Observeur welcomes companies and designers from all sectors of industry to exhibit their most recent and innovative creations. The products selected are awarded the Design Observeur label and proceed to form part of a number of exhibitions.
"Stars of the Observeur"
From among the selection, an independent jury of professionals and experts awards stars of the Design Observeur to the most outstanding products, which are exemplary in fulfilment of the following criteria:
- Innovation
- Improvement of user comfort
- Reduction of costs
- Formal and structural research
- Answering new needs
- Accessibility for all
- Respecting natural resources
- Quality and originality of the process
- Implementation of a global corporate strategy
- Investment in a new sector
- Modernization of a traditionnal know-how
Every year OSEO (National Agency for Research Development), the INPI (National Industrial Property Institute) and the ADEME (Environmental and Energy Control Agency), partners from the outset, award special distinctions in recognition of a specific contribution in their domain.
The Ile-de-France region awards each year a particularly innovative regional company of the Observeur.
The "stars" and distinctions are presented to the company and designer during the exhibition opening ceremony.
An exhibition for individuals and professionals
The "Cité des Sciences et de l’Industrie" (Science and Industry Centre) welcomes each year the selections of the “Observeur” within the framework of a highly acclaimed public exhibition. The exhibition at the "Cité des Sciences et de l’Industrie" attracts each year a public of 200,000, a figure representing 1/3 of all visitors to the Explora area.
The Observeur du design catalogue
Bilingual, the Design Observeur catalogue is an effective promotional tool for industrial players that presents and analyses the year’s selection and "stars".
Free for Observeur participants, it is onsale all year round at the APCI.
A permanent Internet showcase
Almost 1700 designs selected to date can be viewed on the APCI website.
Promotion of the selection in France and abroad
Every year, the Design Observeur selection guarantees the promotion of design in France and abroad.
All or part of this selection is presented during professional fairs and exhibitions. The majority of these exhibitions are accompanied by seminars, conferences or delegations of French designers.
Hong Kong, Montreal, Johannesburg, Moscow, Tokyo, Seoul, Prag, Taiwan, Belgrade, Ljubljana, Wuxi, Sao Paolo, Stockholm all wecomed Observeur Exhibitions of the Observeur.
Design Observeur is supported by:
- OSEO (National Agency for Research Development)
- ADEME (Environmental and Energy Control Agency)
- INPI (National Industrial Property Institute)
- The Ile-de-France regional authority
- The Paris City Council
- The Ministry of Culture and Communication
- The Ministry of Economics, Finance and Industry
- Usine Nouvelle
- Intramuros
- Design Fax
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