Created in 1983 on the initiative of the ministers
responsible for industry and culture, to contribute
to the bringing together of culture, research and
industry, and having become entirely private in
1993, the APCI, in collaboration with its members
and its partners, develops tools and group actions
that provoked the economic, social and cultural
aspects of French design in France and abroad.
A conception of design
For the APCI, design is first of all an approach
that gives greater importance to the individual
in their relationship with objects, environments,
systems and image, and gives the same amount of
attention to work-related objects, public areas,
domestic life, health, leisure, sport and transports.
If the objects created with designers bear witness
to a culture and try to anticipate trends, above
all they should simply:
- Be better designed and therefore more sensitive,
more intelligent, more comfortable and more pleasureable
to manufacture, transport, sell, use and maintain,
and possibly be less expensive.
- Propose scenarios to the users that meet the requirements
of their lifestyle, aspirations, and needs.
- Participate in the finding of solutions tackling
contemporary issues: the aging of the population,
limits to natural resources, and development of
technologies.
Diversified targets
The APCI is aimed at:
- Designers in order to encourage them and help
them improve in an overall and intuitive approach
complementing those of specialists, to implement
behaviour analysis, relations with objects, spaces
and services, and the evolution, to develop future
planning action, carry out a permanent watch which
focuses on technology and knowledge transfers.
- To companies that have only had minor contact
with design in order to incite them to take the
risk of innovative creation that stand out from
the crowd.
- To companies who already use design to reinforce
future planning action.
- To public and private design consultants.
- To researchers looking for outlets for their research
or research themes.
- To politicians responsible for the quality of
public areas.
- To teachers of all disciplines
- To design consultants
- To purchasers
- To the general public
>Permanent promotion tools
> The guide: Panorama Design France
Launched in 1997, this biannual and bilingual guide
(French/English) brings together on the one cover
the quality and diversity of the French design offer.
The 2003-2004 edition presents more than 100 design
players in France, profiles of professionals, a
practical information guide, as well as their illustrated
magazine of the diverse practices of design in the
current issues of the profession.
In total more than 750 references and 350 photos.
Circulation of 3 000.
> The annual selection: The Observeur du Design
Since 1999, each year the Observeur du design selects
and rewards the most innovative creations of our
daily environment. The selections are presented
in their entirety or in part during exhibitions
organised in France and abroad that receive, in
total, more than 300,000 visitors per year.
The bilingual French/English catalogue has a circulation
of 3000
> The newpaper: La Chronique du Design
The APCI newspaper, La Chronique du design, with
a circulation of 3000, appears essentially in the
form of special editions dedicated to an event organised
by the APCI.
> The web site: www.apci.asso.fr
5000 visitors per month consult the site to read
the news, publications and consult the databases
of the Observeur and the Panorama guide that is
progressively becoming the European design directory.
Specific know-how
At the request of its partners, its members, or
on its own initiative, the APCI uses its know-how
to carry out specific actions, whose results can
be seen on the web site.
- Ideas competitions and national and international
projects, for professionals or students.
- Qualitative and quantitative surveys giving a
better understanding of the world of design and
its role in Europe and in France.
- Exhibitions, and seminars.
- Organisation of study trips and professional meetings
for French designers abroad or for foreign designers
in France..
- Advice and document resource centre.
APCI
24, rue du Charolais, 75012 Paris France
T : + 331 43 450 450 – F : + 331 43 45 10 76
www.apci.asso.fr
info@apci.asso.fr
